Resume
About Me
Results-driven partnership marketing specialist with expertise in complete creative process from concept to execution. A keen eye for identifying opportunities and innovative sponsorship programs that enhance brand visibility and drive engagement. I thrive in dynamic environments where creativity and strategic thinking intersect.
Experience
2023-Present
Director, Partnership Marketing
Athletes Unlimited
Oversee the development of packaging and go-to-market materials, contributing to $7M in partnership investments. Implemented innovative new strategies and league-wide platforms that generated a 583% YoY increase in new business investments.
2022-2023
Sr. Manager, Partnership Marketing
Athletes Unlimited
Developed partnership strategies, platforms, and go-to-market materials, driving a 138% YoY increase in partnership revenue growth including the league’s first-ever seven-figure partnership.
2020-2022
Operations Manager
Athletes Unlimited
Supported the launch of Athletes Unlimited Lacrosse. Aided in cross-sport operational needs. Help develop quality sales and marketing materials for partnerships, communications, and e-commerce needs.
2010-Present
Owner & CEO
Gold Coast Lacrosse Club
New Canaan, CT
Oversee all areas of business operations, administration, and creative. Developed a new strategic marketing campaign and rebrand that generated a 400% increase in membership over the last five years.
2017-2020
Chief Operating Officer & Branding Strategist
Women’s Professional Lacrosse League (WPLL)
Philadelphia, PA
Contributed to the Women’s Professional League brand launch within 6 months by developing branding strategies and creating digital and print materials, business assets, web content, pitch decks, and social media graphics. Secured over $1M in funding and revenue.
2015-2017
Director of Lacrosse Operations
Universtiy of Pennsylvania
Philadelphia, PA
Oversaw all aspects of lacrosse operations for the women’s program, ensuring efficient daily management and alignment with university goals. Collaborated with coaching staff to enhance team performance and player development. Managed team logistics, including travel arrangements, equipment procurement, and facility coordination to optimize operational effectiveness.
Education & Background
2006-2009
B.A. of Communications Minor: Fine Arts
Northwestern University
Evanston, IL
With a focus on marketing and communications, complemented by a minor in art, I developed key skills in outreach, brand positioning, and relationship management. This blend of expertise enables me to effectively cultivate and leverage partnerships to drive mutual success.
NOTEWORTHY
4x Division I National Champion
Northwestern University Women's Lacrosse
I have consistently contributed to team success at the highest level. My experience as a national champion has instilled a strong work ethic, resilience, and the ability to thrive in competitive environments.
Skills
Professional Skillset
Strategic Partnership Development
Team Collaboration & Leadership
Brand Engagement Strategies
Performance Analytics
Technology
AI
Microsoft Suite
Canva / Keynote
Salesforce
Google Suite
TeamWorks / Workable
Adobe Creative Suite
DIGIDECK
Scoreplay / SmugMug / Box